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Our Work > Case Study
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WaterAid
Lobbying the Japanese Embassy with WaterAid

CHALLENGE. Promote End Water Poverty, a WaterAid campaign to get sanitation onto the Tokyo G8 Summit agenda

INSIGHT. Toshihiro Nikai, Japan's Minister for Economy, Trade and Industry, was due to visit the Japanese Embassy in London.

SOLUTION. We worked with WaterAid to organise the handing over of 938,943 signed petitions to Toshihiro Nikai at the embassy whilst Londoners showed support by queueing for a large inflatable toilet outside. The Economic Minister came out to personally receive the petitions and pose for the media with Japanese F1 driver, Takuma Sato. We organised the event, secured Takuma Sato as Spokesperson and managed the media campaign.

RESULT. End Water Poverty’s messages were heavily promoted in both the Japanese and UK national press and the following coverage was secured: BBC News, BBC World, Nippon TV, Fuji Television, TV Tokoyo, Yomiuri Shimbun and NHK TV.