It's a serious business.

Our creative team likes to get under the skin of markets to test them before they test you. Las Vegas, for example, ensures that every detail from the slot machine's jingle to the carpet's pattern below your feet has been determined by research to encourage you to part with your money. So, if Las Vegas doesn't leave its marketing to a roll of the dice, why should you?

Our Work > Case Study
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Travelex
Increasing Travelex World Cup Exposure

CHALLENGE. Increase brand exposure and customer brand experience

INSIGHT. World Cup football offered an opportunity to capitalise on football popularity and springboard the brand to the attention of travelling fans.

SOLUTION. An online game offering customers the chance to predict World Cup football match results to win prizes. Direct marketing and point of sale collateral offered players the chance to participate throughout the tournament.

RESULT. In a true reflection of Travelex brand reach, the game was played on every continent bringing customers together around the world in a Travelex global brand arena. Players from across the world competed in a global league and were emailed their league position after each match with an invitation to make further match predictions in forthcoming World Cup stages. The online game offered nearly 6,000 players multiple daily brand experiences over the tournament period.

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