It's a serious business.

Our creative team likes to get under the skin of markets to test them before they test you. Las Vegas, for example, ensures that every detail from the slot machine's jingle to the carpet's pattern below your feet has been determined by research to encourage you to part with your money. So, if Las Vegas doesn't leave its marketing to a roll of the dice, why should you?

Our Work > Case Study
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Travelex
Increasing awareness of Travelex in the luxury market

CHALLENGE. Advertise Travelex to the luxury traveling market 

INSIGHT. Unlike most international high street money exchange outlets, Travelex manage foreign exchange transactions without outsourcing to a bank.

SOLUTION. To distinguish the brand from its competitors we emphasised the personal nature of the Travelex service. By uncovering the essence of the service and creating the Organising Principle ‘Trust Travelex. The face behind money matters’ we successfully communicated the message that customers receive a more personal service with Travelex whilst competitor brands outsource the transaction process. The principle was communicated through many touch points: high street and airport store layout and design, online and through direct communications.

RESULT. Travelex successfully communicated its point of difference. 

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