Then read on...

Working hours have never been so long, media channels so fragmented and the public so skeptical. So, we like to take the brand to consumers at their most receptive, whilst they are at leisure. Consumer loyalty often starts with this brand experience – because a brand in hand is a brand in mind

Our Work > Case Study
  • Image
  • Image
  • Experiential marketing event launch
  • Experiential marketing event launch
  • Experiential marketing event launch
  • Image
ImageImageExperiential marketing event launchExperiential marketing event launchExperiential marketing event launchImage
Seafarers UK
Launching Seafarers Awareness Week during the International Year of The Seafarer

CHALLENGE. Increase awareness of UK seafarers  

INSIGHT. 97% of consumer products from abroad arrive in the UK by boat

SOLUTION. We launched Seafarer Awareness Week to raise awareness of Seafarers UK. The fundraising week involved 3D interactive artwork by artists Max & Joe at three London locations, Paternoster Square, Exchange Square and Carnaby Street. This gave an opportunity for both the public and media to learn about the charity and to get involved in fun photographic interactions with the 3D artwork. The PR campaign involved the launch of Nautical Friday when many shipping companies such as Maersk took part in dressing in nautical attire to pay tribute to and raise money for the work of UK seafarers and their families 

RESULT. The successful media relations campaign surrounding Seafarers Awareness Week and Nautical Friday resulted in almost 16 million Opportunity To See, in national and local press as well as UK trade press and online. This included features in BBC London News and Daily Express.