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Our Work > Case Study
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  • Repositioning The Royal British Legion
  • Repositioning The Royal British Legion
  • Repositioning The Royal British Legion
ImageRepositioning The Royal British LegionRepositioning The Royal British LegionRepositioning The Royal British Legion
The Royal British Legion
Repositioning The Royal British Legion

CHALLENGE. Address Royal British Legion declining membership 

INSIGHT. Research showed that the public were more likely to join The Royal British Legion if they knew friends and family were elligible for its support

SOLUTION. We created 'Heart of the community', a campaign highlighting the percentage of the UK population elligible for support from The Royal British Legion. As war veteran membership declines this new and evolving face of the charity was rolled out in 12 counties integrating media relations, direct mail, point of sale, merchandise and advertising reinforcing the charity's relevance and defining its role in modern society.

RESULT. Youth membership numbers increased, awareness of The Royal British Legion's role in the community improved and a resulting regional roll out campaign was turned into an annual event.

"One has given us first class support in this ground breaking project. The team has been involved in giving PR advice to all participants and succeeded in master-minding high level events and in gaining a wide range of positive media coverage. Staff at One are unfailingly positive, smart and supportive"

ANDREW BAINES, PROGRAMME MANAGER, TAKING THE LEGION FORWARD