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National Blood Service

Our Work > Case Study
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National Blood Service
Donating Blood

CHALLENGE. Increase blood donations for the National Blood Service

INSIGHT. Research revealed that people more likely donated blood if persuaded to do so by a regularly donating member of the public and that, accordingly, take up was higher when people donate with a trusted partner.

SOLUTION. Reposition the act of giving blood as one done with family members and friends. We created a referral scheme campaign introducing potential donors to the process of donating blood with family members using direct, digital and advertising.

RESULT. Target families within the National Blood Service network donated in record numbers and frequencies