It's a serious business.

Our creative team likes to get under the skin of markets to test them before they test you. Las Vegas, for example, ensures that every detail from the slot machine's jingle to the carpet's pattern below your feet has been determined by research to encourage you to part with your money. So, if Las Vegas doesn't leave its marketing to a roll of the dice, why should you?

Our Work > Case Study
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Firebox.com
Repositioning Firebox

CHALLENGE. Name, brand and re-launch Hotbox

SOLUTION. Often mistaken for a similar sounding adult website – Hotbox was a company with an identity crisis. We renamed and rebranded the online boys toys site as Firebox and managed the brand’s re-launch including a set of Firebox Top Trump playing cards (below) which was sent to Lads Mag editors resulting in extensive national media coverage.

RESULT. A strong foundation for the Firebox brand enabled strong growth and a successful company sale 4 years later

Related case studies > Other work with Firebox.com

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Firebox.com

Enabling consumers to engage with Firebox products