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Firebox.com

Our Work > Case Study
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Firebox.com
Repositioning Firebox

CHALLENGE. Name, brand and re-launch Hotbox

SOLUTION. Often mistaken for a similar sounding adult website – Hotbox was a company with an identity crisis. We renamed and rebranded the online boys toys site as Firebox and managed the brand’s re-launch including a set of Firebox Top Trump playing cards (below) which was sent to Lads Mag editors resulting in extensive national media coverage.

RESULT. A strong foundation for the Firebox brand enabled strong growth and a successful company sale 4 years later