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British Frozen Food Federation

Our Work > Case Study
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British Frozen Food Federation
Frozen Assets – Promoting Frozen Food in the North

CHALLENGE. Address negative perceptions of frozen food in the North 

INSIGHT. Qualitative data commissioned from Manchester Met University investigating waste, taste and cost revealed that a family of four could save £1,515.68 annually by favouring frozen in the weekly shop.

SOLUTION. £1,515.68 in coins and notes was frozen in an ice wall displayed in Exchange Square, Manchester's retail centre. Passing consumers were invited to guess the amount a family of four could save in a year by favouring frozen, those with the closest answers were invited to hack at the installation to release a capsule containing a cheque for £1,515.68 – any cash released on the way could be kept.

RESULT. 1,249,000 Opportunities To See media coverage, successful social media penetration and 25,000 footfall