It's a serious business.

Our creative team likes to get under the skin of markets to test them before they test you. Las Vegas, for example, ensures that every detail from the slot machine's jingle to the carpet's pattern below your feet has been determined by research to encourage you to part with your money. So, if Las Vegas doesn't leave its marketing to a roll of the dice, why should you?

Our Work > Case Study
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Andrex
Andrex and health and wellbeing

CHALLENGE. Increase brand awareness during the Andrex Skin Kind launch

INSIGHT. Andrex Skin Kind is an innovative product using the skin soothing qualities of Aloe Vera - associating clean wipes with consumer health, beauty, fitness and wellbeing would create stand out.

SOLUTION. Trade show presence and the distribution of informative promotional materials (an 'A-Z of skin care' advice and information booklet) helped position Andrex as an authority on wellbeing at Vitality, London's Health and Wellbeing show. Both trade and consumer were encouraged to Show your Skin a Little Love through sampling of Skin Kind.

RESULT. Strong show presence aligned the product with health issues.