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Some say we're an integrated full service media comms agency, but we like to avoid the jargon and this is why we’re called One. Our multi-disciplined approach, what we call working as One, results in simple and effective ideas - ideas that set our campaigns apart and creativity which achieves measurable results.

Andrex

Our Work > Case Study
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Andrex
Andrex and health and wellbeing

CHALLENGE. Increase brand awareness during the Andrex Skin Kind launch

INSIGHT. Andrex Skin Kind is an innovative product using the skin soothing qualities of Aloe Vera - associating clean wipes with consumer health, beauty, fitness and wellbeing would create stand out.

SOLUTION. Trade show presence and the distribution of informative promotional materials (an 'A-Z of skin care' advice and information booklet) helped position Andrex as an authority on wellbeing at Vitality, London's Health and Wellbeing show. Both trade and consumer were encouraged to Show your Skin a Little Love through sampling of Skin Kind.

RESULT. Strong show presence aligned the product with health issues.